In this recording of a live talk, psychologist and environmental scientist Professor Lorraine Whitmarsh draws lessons from responding to COVID-19 for mobilising public action on climate change. Both risks require significant behavioural change and have certain features in common, but there are also important differences – and reasons to think responding to climate change will be more challenging. Nevertheless, Prof. Whitmarsh shows that through targeted communication and a range of policy measures, significant behaviour change to mitigate climate change can be achieved as it has been for COVID. Professor Lorraine Whitmarsh MBE is a British psychologist and environmental scientist at the University of Bath. She serves as Director of the Centre for Climate Change and Social Transformations. Her research considers how the public engage with climate change, energy and transport.
This talk was held on April 5th 2022.
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