Rethinking & redesigning sustainable value creation

Business models are at the heart of how organisations create value – for customers, owners, and society. Yet traditional business models often remain limited in their ability to generate ecological and social value. Sustainable business model design expands these possibilities by drawing on proven patterns for moving beyond business as usual.

This talk takes a design-driven perspective on sustainable value creation. At its core is a collection of 50 proven patterns that help organisations rethink and redesign how they create, deliver, and capture value – and develop better business models for a more sustainable future.

Florian Lüdeke-Freund is a Professor for Corporate Sustainability at ESCP Business School, Berlin. He is the Founder and Academic Director of the MSc. program in Sustainability Entrepreneurship & Innovation and ESCP Business School’s STAR Centre for Sustainability Transformation & Applied Research. His research and teaching are focused on corporate sustainability management, sustainable entrepreneurship, and sustainable business models. He is Associate Editor at Organization & Environment and the Journal of Business Models, as well as Academic Advisor to the International Conference on New Business Models. With numerous highly cited publications on sustainable business models, he is a key contributor to the development of this field.